Neoliberalism

How Does Digital Art Reflect and Challenge Neoliberal Subjectivity, Marked by Individualism, Competition, and the Logic of Consumption?

Across the expansive terrain of digital art, a multifaceted mirror rises, reflecting the dazzling yet shadowy contours of neoliberal subjectivity. In this space where algorithms converge with creativity, artists shape the tensions of amplified individualism, insatiable competition, and the consumptive logic that defines our era. As they navigate the traps of digital platforms, these artists […]

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Does the Presence of Digital Art in Museums Contribute to Its Legitimization and Valorization or Reinforce the Neoliberal Logic of Spectacularization and Consumption?

The inclusion of digital art in contemporary museums provokes both celebration and skepticism, highlighting the complexities and contradictions of its legitimization within the cultural field. On one hand, museums provide digital art with a platform for recognition, helping to consolidate it as a legitimate form of artistic expression. On the other hand, the way these

Does the Presence of Digital Art in Museums Contribute to Its Legitimization and Valorization or Reinforce the Neoliberal Logic of Spectacularization and Consumption? Read More »

What Are the Implications of the Financialization of Art for the Production and Circulation of Digital Art?

Digital art, with its fluidity and adaptability, should be a fertile ground for creative experimentation and global sharing. However, under the dominance of the neoliberal market, it becomes yet another speculative asset, packaged and sold as “exclusive.” The financialization of digital art manipulates its essence to meet the demands of the financial market, creating a

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How Digital Technologies Act as Mediators of Neoliberal Ideologies in Artistic Practice?

Digital devices permeate our daily lives and are far more than neutral tools. They not only enable the production and consumption of art but also carry the ideological marks of neoliberalism, shaping desires, values, and forms of creation. In a constant interplay between autonomy and control, these technologies act as silent—and often disguised—mediators of market

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How Does the Neoliberal Art Market Appropriate Digital Art and Subject It to the Logic of Profit?

Digital art, born as a promise of aesthetic and social revolution, is now imprisoned by a paradox: while its nature is one of expansion, reproducibility, and accessibility, artists find themselves constrained by the straitjacket of artificial scarcity. What could have been a fertile ground for innovation and democratization has been transformed into a speculative game,

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